Check out the top 5 marketplaces in Europe
Europe is one of the most important and profitable markets for brands and retail, and as is the case all over the world, online markets are the best and easiest way to reach consumers.
E-commerce is witnessing continuous growth, especially in Europe, and global revenues from this trade are expected to reach more than 7.9 trillion US dollars in 2027, according to Forbes statistics.
Every year, the number of shoppers in traditional markets decreases, and in order to maintain the success of your business, you must increase your company’s presence on the Internet.
E-commerce in Europe represents between 10% and 25% of retail sales, according to statistics from the Mulwi Shopping Feeds website.
France, Germany, Spain, Italy and the United Kingdom are among the first countries to control the European e-commerce market, with the United Kingdom ranking first with a large percentage of 10.26% of the gross domestic product, with large revenues from e-commerce amounting to 254 billion euros.
Here is a list of the best e-markets in Europe, according to statistics from the Muwi Shopping website feeds
1-Amazon
The giant online shopping company Amazon Established in 1994 achieved 1.3 billion monthly visits in 2023
Amazon was founded by Jeff Bezos and initially focused on book sales and expanded to include electronics and clothing, which strengthened its position in all countries of the world
2-eBay
eBay was founded by Pierre Omidyar in 1995, enabling people and companies around the world to trade various goods and services on its site through auctions or fixed price lists. The platform manages transactions, communication tools and payment processes
It initially focused on sales from consumer to consumer and then expanded to include dealings between companies and consumers
3- Allegro
Allegro was established in 1990 and is an electronic market located in Poland. It initially worked as an online auction site and then developed into a full e-commerce platform
4- Zalando
This company appeared in Germany in 2008 and specialized in fashion and modern goods and expanded to become one of the largest sales platforms Online retail in Europe for many goods such as clothing, shoes, accessories and cosmetics
5- vinted
On vinted, users can display the items they want to sell and set their own prices
Founded in 2008 in Lithuania and has expanded to become a major global platform especially in Europe
Some statistics on the popularity of online markets by country
The United Kingdom
amazon.co.uk – 318 million monthly visitors with 86.07% of them from the United Kingdom and 3.39% form Ireland
ebay.co.uk – 212.5 million monthly visitors with the United Kingdom’s share of 87.38% visitors
etsy.com – 429.8 million visitors per month globally with 9.08% of them from the United Kingdom
argos.co.uk – 35.8 million visitors almost exclusively from the United Kingdom (97.13%)
amazon.com – 21 million monthly visitors from the United Kingdom, which is 1.03% of total visitors
France
amazon.fr – 152 million monthly visitors with 88.59% of them from France
aliexpress.com – 30.1 million visitors from France
cdiscount.com – 26.3 visitors with 91.23% of them from France
ebay.fr – million 23.1 visitors out of 26.5 million total monthly visitors are from France
temu.com – 20.59 monthly monthly visitors from France
Germany
amazon.de – 310 million monthly visitors from Germany
ebay.de – 132.8 million monthly visitors from Germany
otto.de – out of 44.2 million monthly visitors 95.64% of them are from Germany
temu.com – 29 million German visitors per month
etsy.com – 20.2 million monthly visitors from Germany
Spain
amazon.es – 98.9 million monthly visitors from Spain
aliexpress.com – 31.3 million monthly visitors from Spain
elcorteingles.es – 26.9 million visitors with 94.1% of them from Spain
amazon.com – Spain-originated visitors are less than one percent of 2,100 million global visitors
temu.com – only a small fraction of its monthly visitors come from Spain
Italy
amazon.it – out of 151.6 million its monthly visitors near 94.5% originate from Italy
temu.com – 14 million visitors from Italy
aliexpress.com – 10.8 million monthly visitors from Italy
etsy.com – 5.7 million visitors from Italy
amazon.com – Italy for this domain is counted in “Others” section
European e-commerce is diverse, growing strongly and contributing significantly to countries’ GDP
This e-commerce system not only boosts the economy but also provides Also, there are many options for consumers, which makes it a major player in the trade market.
Tell us now, have you tried one of these markets before and how was your experience with them?
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